Website & Branding

The Future Project

A spiral-bound brochure from 'The Future Project' features a blue and white color scheme, with a quote about inclusive hiring and a cartoon drawing of a smiling computer and telephone. Part of contact information is visible, including an email and phone number.
A spiral-bound brochure from 'The Future Project' features a blue and white color scheme, with a quote about inclusive hiring and a cartoon drawing of a smiling computer and telephone. Part of contact information is visible, including an email and phone number.

Project Scope

Website reDesign & Squarespace Build
Visual Identity Design*
Copywriting
Social Assets
Pitch Deck Design

(*Stock Illustrations)

The Brief

The Future Project is a tech recruitment agency with a distinctly human approach. They wanted a refreshed identity and website that would strengthen their position, especially in the US market, and resonate with startup founders and tech-savvy business owners. The brand needed to feel modern, approachable and people-first, while still maintaining the credibility and professionalism expected in a global tech environment.

Inverted primary logo for The Future Project against a vibrant blue background
Logo for the Future Project in black against a soft off-white background
Brand overview for The Future Project, featuring colour palette, typography pairing, brand pattern and an ipad mockup showing the website homepage, held by a man.
A white paper bag with the words "No-nonsense recruitment people" printed on it, shows a peace sign drawing, positioned on a blue tiled surface with a darker background and a geometric pattern.

The Visual Identity

The new logo is designed around momentum and connection. The symmetry of the ‘tf’ brings balance and trust, whilst the bold, curved shapes hint at a linked network. The custom logotype mirrors these soft curves, using lowercase for added warmth and approachability.

From there, I built a bold yet friendly design system - a vibrant colour palette that would allow the brand to flex between playful and professional, paired with a careful mix of typography that combines structured geometry with soft curves and subtle quirks. Playful illustrations bring character without losing credibility, creating a visual language that feels modern, approachable and confidently upbeat.

Ipad mockup displaying the LinkedIn profile page design for The Future Project, set against a bright blue patterned background.
A poster mockup featuring The Future Project's logo with an illustration of two animated characters shaking hands through laptop screens and the caption 'Connecting today's talent with tomorrow's tech'.
Business cards mockup for the Future Project featuring Sam Jacobson, Founder, with contact details, logo, and slogan 'Connecting today’s talent with tomorrow’s tech.' on a tiled blue and white background.
Blue mug mockup with a geometric brand pattern for The Future Project, sat on a small blue shelf against a blue background.
app mockup with the future project logo on an iphone
laptop mockup showing an overview of slides from a deck presentation designed by Leapdog Design

The Website

The old site didn’t capture the energy or clarity the client wanted, and it had a number of accessibility and usability issues, especially on mobile. It wasn’t keeping up with what a young, tech-focused audience expects from a modern digital experience.

I designed and rebuilt the site on Squarespace as a hard-working, single-page design. Clear messaging, a more confident tone of voice and well-structured content make it easy to understand how they work and what they specialise in.

The result is a fresh, human and trustworthy experience that reflects their personality and will help them stand out in a crowded recruitment market.

View website

previous homepage

A 'before' screenshot of The Future Project's website homepage, featuring with a dark colour scheme, generic stock imagery of people at work, unclear purpose or structure.
A simple illustrated arrow pointing down to the right

previous logo variations

Three 'before' logos for The Future Project - all differing in design and lacking cohesion and standout.
A simple illustrated arrow pointing down to the left

new website look

A black and white drawing of a complex mechanical object, possibly a vintage camera or camera-like device
The webpage of The Future Project with a header menu, a drawing of two laptops exchanging a handshake, and their respective faces. The main text reads 'Connecting today's talent with tomorrow's tech' with buttons to contact the team and view LinkedIn roles. Additional sections highlight the company's partnership, recruitment approach, and values, with a blue footer.
The webpage of The Future Project with a header menu, a drawing of two laptops exchanging a handshake, and their respective faces. The main text reads 'Connecting today's talent with tomorrow's tech' with buttons to contact the team and view LinkedIn roles. Additional sections highlight the company's partnership, recruitment approach, and values, with a blue footer.
Graphic design featuring stylized white letters 'L' and 'F' on a black background.

“Tanya was brilliant to work with. Highly recommend to anyone looking for a creative website designer.

We didn’t know what we wanted for our website or branding, but we couldn’t be happier with what she delivered, and we’ve received great feedback from our clients on the new look.

Sam Jacobson, Founder of The Future Project

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